2025-01-11 Module 4 Define the business case and audience
- Kidd, Denise
Analytics
Business case
What is it?
controlled vocab
way to consistently organize information
tagging scheme
common/shared way of describing information
prepare for enterprise taxonomy, Confluence
Why do we need it?
can’t find what we’re looking for
information is unorganized
information isn’t being reused
better connect our people
What will it do?
improve findability
provide intuitive browse and search (for who? employees, contractors, students)
discovery of employee-facing/student/external staff information
better reuse of our employee-facing/student/external staff information
Audience definition
Audience
internal staff
interns
students
external staff (grad director, advisor, scheduler, admission, dept admin, support offices searching for info - AR, FA)
faculty
What makes these users different?
age
function
native language
tenure
seniority
manager/non-manager
means of access (desktop vs mobile, phone) - may influence length of lists
tech savvy
culture - willingness to speak up, disagree, patience
amount of direct interaction with our team
Create personas
name
native language
tenure
means of access
function
level of education
Use big post-its for personas