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What is a content audit?

Accounting of all currently published content and qualitative analysis.

Audit tells us:

• What needs to be removed, revised, written

• Where content should be mapped to if moved/redirects

Content audit exercise

• Title

• Priority - how important is this for the knowledge base

• Content or knowledge type - Guide, reference

• Associated project

• Topic/category

• Subtopic

• Audience

• Language

• Keywords/synonyms

Preliminary work → drives the content model → metadata → overall taxonomy [navigation scheme on UI]

Knowledge-specific content consists of:

• Job aids

• Procedures

• Lessons learned

• System documentation

• Project plans

• Templates

• Reports

• Training

Content audit and mapping process

Inventory

Organize

Identify content assets

Understand if it’s located properly and up-to-date

Understand why you’re doing the audit and what you intend to do with the results; success factors

Determine the scope - determine which areas that should be captured

Components:

• Title

• Content ID

• URL

• File format

• Author

• Location

• Meta description

• Meta keywords

• Categories/tags

• Dates created, revised, and accessed

Quality assessment

Quality, value relevance

Duplications and overlaps

Mapping

Classify content under various dimensions (personas, for example)

Does the content satisfy needs/preferences

Identifying gaps

Identify content that needs to be created, updated, or repurposed

Determine internal priorities and objectives

Templates, style sheets

Prioritizing

Determine resources and budget for content dev

Planning for content development

Create content roadmap including a detailed editorial or content calendar to map creation and publishing timelines